Retailers shape the shopping experience based on their customers’ needs – mobile shopping is no exception.
Sales associates greatly increase the likelihood of a purchase. When positive interactions between the customer and sales associate occurs, the[...]
No one ever really thinks about the decision making that goes into purchasing an item. But, unconsciously, there are a series of steps that one goes[...]
Shopping can be an intimidating activity. Brick-and-mortar stores can be crowded, cluttered, and overwhelming so it is easy to see why an increasing[...]
Online shopping has transformed over the last decade. Whether consumers are at the comfort of their home or on the go, online shopping is at their[...]
Since the start of ecommerce, many retailers have been deciding whether to focus more of their resources on physical stores or on their websites. With[...]